Greater Anglia trains

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Changing The Way We Think About Change - How Does Viral Change (TM) Work?
by
Leandro Herrero
'Change management' today is based on many wrong assumptions: 'people are resistant to change', 'cultural change is a long and painful process', etc. But in Viral Change(TM) mode, people will talk less about 'the programme' and will do more in a way that infects other people, creating 'tipping points' where the new behaviours and the new changes become visible and sustainable.
http://ezinearticles.com/?Changing-The-Way-We-Think-About-Change---How-Does-Viral-Change-(TM)-Work?
id=642931 - Jul 12, 2007
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